Page -Business Books - E-mail
Big Red Fez
- Seth Godin
The quickest read
yet... I loved the simplicity of this book and really enjoy Godin's
writing and thougt processes...
This book report
is more of a bullet list, the things I like best and want to try myself
are documented here so I can remember to try them soon
- E-mail subscribe
form - ask for just the e-mail address (it's all you need right now)
and on the confirm page, ask for a bit more info
- test multiple
- When users search
and get no results - display the most viewed pages, top 10 search
results w/hot links etc...
- On a 404 error
page - display the most viewed pages, top 10 search results w/hot
- Cookie some information
for users who have given us data so we remember them properly
- Don't ask
for an e-mail address each time
- Each page on
a site may have one and only one "banana" - define what
that is and focus on it
- Pick the
most important thing on the page and use it as the lead banana
- if there are other important things on the page - rotate them
- Think of the
web site as a pachinco machine - dump a huge amount of balls in at
the top and let them filter down
the filtering because the balls won't go where you want them to
- remove roadblocks
- Balls are
much more valuable at the bottom then they are at the top!
- Put a simple
e-mail link on every error page asking users to "tell us you
saw this page"
- Most users access
web sites from work, during the day - we shouldn't force users to
download videos or other high bandwidth applications
- On thank you,
confirmation pages - make additional offers for savings, special offers
- Join the
presidents society now at 10% off!
- Pop-ups are OK
occassionally - but make sure the pop-up has a crystal clear banana!